Design of American real estate crowdfunding platform.
Brelion – is the first real estate crowdfunding platform in Northeast Ohio. The main goal is to bring investors and real estate developers together.
We analyzed operations to design easy and clear interface. It has simplified workflow and helps visitors to focus on their work.
As a result of our cooperation with Brelion team, more than 30 highly-curated user interfaces of different purposes had been developed within the project.
The audience of Brelion platform could be divided into two parts – property owners and property investors.
To ensure we design the right interface architecture from the start, we worked with real estate stakeholders to map out all the possible ways, in which visitors would interact with the system.
Based on the research results, we have identified a series of reasons for which customers will access the platform. For each of them, we have thought out and implemented a user-friendly interface, enabling visitors to reach their objectives quickly and pleasantly.
Long property page highlighting the most relevant key features of a deal
Brelion is a user-friendly flexible platform, integrated with CRM, that allows homeowners to manage their real estate projects, helps investors to find the most suitable of those, and enables increasing of their ROI.
With several complex page layouts, all pages are set up from components so that different combinations of the layout is possible. Also, we have created useful interactive infographics throughout the web site.
We identified when design patterns could be repeated and reused to build consistency across the platform. This, in turn, helped to guide the new information architecture.
Simplified site architecture and workflow. With easy and effective user interactions across the platform.